[ad_1] WhatsApp Business has grown to over 200 million monthly users over the past few years. That means there are tons of businesses sending messages to users — and some of these messages could be considered as spam. For customers, the only option was to either let them send messages and offers, or block the business … Read more
[ad_1] People prefer texts over phone calls — especially when it’s a company on the other side. According to one survey, two-thirds of consumers say they’d switch to a company that offered texting as a contact option. With the text-message marketing industry expected to grow to $12.6 billion by 2025, it’s not surprising that vendors … Read more
[ad_1] The Federal Trade Commission (FTC) announced on Tuesday it will be taking action against the online cash app and neobank Dave, which it says used “misleading marketing to deceive consumers.” At issue is how Dave marketed $500 cash advances to consumers that it rarely offered, and the “Express Fee” it charged if customers wanted … Read more
[ad_1] To some degree, every business that has a presence on the web is in the content business — whether that’s for informing customers, finding new clients, or for SEO. That means managing the production of those texts and images, updating them, and potentially optimizing them for a search engine to index and rank. Since … Read more