Retailer brings back popular price match promise from Monday | UK | News


A major retailer is bringing back its price match guarantee tomorrow and shoppers are thrilled.

John Lewis’ Never Knowingly Undersold promise will be back tomorrow (September 9) so customer can be refunded the price difference if they find a product cheaper at other select retailers.

The retailer first launched Never Knowingly Undersold in 1925 and scrapped it 97 years later in 2022, after shoppers said it was complicated and didn’t include online stores.

The chain has committed to price-matching 25 other major UK retailers, both online and in-store on 30,000 products.

Shoppers are delighted, taking to social media to praise John Lewis’ decision, calling it “brilliant” and “amazing”.

One customer said: “Love John Lewis. I’m very excited for this.” Another wrote: “Welcome back never knowingly undersold.”

A third added: “Hurrah! Stupid decision to remove it in the first place, go back to basics and what you do best.”

John Lewis said the price match promise will also apply to products it makes cheaper within seven days of purchase.

That means if you bought an item that cost £1,000 but John Lewis dropped its price to £900 four days after you bought it, you would be refunded the £100 difference.

The price match promise will apply to:

  • AO.com
  • Amazon
  • Apple
  • Argos
  • Asos
  • Boots
  • Currys
  • Dunelm
  • Dreams
  • The Entertainer
  • Fenwick
  • Flannels
  • Furniture Village
  • Harrods
  • Harvey Nichols
  • Heal’s
  • House of Fraser
  • Lakeland
  • M&S
  • Mama’s and Papa’s
  • Next
  • Richer Sounds
  • Selfridges
  • Smyths Toys
  • Space NK

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