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A savvy woman has received applause on social media after managing to get celebrity and farmer Jeremy Clarkson to ‘pay off’ her mortgage, albeit not in the conventional sense.
Ali from the Cotswolds took to social media to amaze followers with the incredible story of how the TV icon ended up covering her bills. With more than 871,000 TikTok views for her Cotswold exploration tips, Ali caused a stir with a video that garnered over 90,000 views.
She added: “So, Jeremy Clarkson is actually paying my mortgage this month. Here’s your sign to go for it!”.
Ali, who lives with her husband and dog, confessed that although her claim sounds wild, it is true. It comes after a TikTok video showing behind-the-scenes tour of Clarkson’s latest venture, The Farmers Dog pub, helped the creator benefitted financially. The video raked in just short of three million views.
Ali shared a virtal guided tour showcasing the terrace, shop, restaurant, and casual coffee setup within the pub linked to the famed Clarksons Farm. Ali explained how her video translated into financial aid for her living expenses.
She explained: “Luckily for me I had just been accepted onto the Creator Fund the day before, which was just a miracle to be honest. It did really well and my RPM was really high.”
“Although he is not paying the full mortgage, he is paying my portion of the mortgage,” she added.
RPM is a tool on TikTok that calculates how much money a creator should earn when someone watches their video for 60 seconds or more. It’s TikTok’s way of showing appreciation for the content creators’ contributions. A spokesperson for TikTok explained: “The Creator Fund is not a grant or ad revenue sharing programme.”
They added: “Creators receive funds based on a variety of factors from their videos, and creators will know that performance on is dynamic – it changes naturally – so your funds will ebb and flow in the same way.”
Ali was over the moon with the assistance, but Clarkson is reportedly none the wiser. Urging others to take the plunge, Ali said: “So really the point of this video is to say that you should just go for it. I know the fear of perceptions is really difficult, but my only piece of advice would be that you just have to stay consistent.”
The video quickly attracted comments, with one person saying: “Absolutely love this, well done, hope you continue to grow.”
Another commented: “That’s brilliant, how wonderful.” Another added: “This is a brilliant story! So happy for you!”.
Do you have a story? Get in touch at Lucy.Marshall@reachplc.com.
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